SEO Packages / Search Engine Optimisation For UK Businesses That Wish To See Higher Rankings In Google.
“Perfect for individuals & businesses that wish to obtain better search rankings for local searches such as services within your local city or town (example: "window cleaning in London").”
“Perfect for businesses that wish to obtain better search rankings for national searches which is suitable for businesses that are able to provide a national service rather than just a local service (example: "UK window cleaning service")”
“Perfect for businesses that wish to obtain better search rankings for inter-national searches which is suitable for larger companies that are able to provide an inter-national service.”
SEO is the process of optimising a websites performance with search engines such as Google so as to achieve better results for your website for relevant search terms. Achieving higher positions in search results helps other businesses and individuals to find the products or services you have to offer.
SEO offers one of the highest returns on marketing investment and so has become an essential marketing strategy for businesses who wish to reach new clients and customers.
There are 3 areas of Search Engine Optimisation which are essential for a successful SEO campaign. The 3 areas are: Search Analysis, Onsite SEO and Offsite SEO.
Search Analysis is the process of looking at what people are searching for in relation to a product or service you provide in order to create ‘Keywords’ or search terms that will provide the foundation for a successful campaign. Many businesses make the mistake of going for the obvious search terms but the competitiveness for obvious search terms means that an SEO campaign will not succeed due to the competition being too strong. Evaluating the competition is essential for achieving effective results.
Onsite SEO is the process of applying what was learned from the relevant search analysis to a website. This involves editing website ‘meta tags’ and evaluating the content on a website. Meta tags are not always visible on a website but they are embedded within a websites code and search engines such as Google will be able to read them. The content on a website also needs to reflect the targeted search terms and the linking of a websites pages also needs to be considered.
Offsite SEO is the process of promoting a website on the world wide web in order to build up links from other websites to your own. These links need to come from respectable sources and should be relevant to the content on your own website. The building of links to your website is noticed and indexed by the search engines and when these links are 'genuine' rather than fake or from spam associated sources, this greatly helps the performance of a website within the search results for the targeted search terms.
SEO campaigns require a huge amount of time if they are to be successful and to be safe for both your website and your businesses reputation. There are many other companies that offer very cheap packages but such packages involve building non relevant links using dated techniques which can actually harm both your search engine rankings and your business's reputation through penalties delivered by Google or through having your business associated with less than trust worthy sources.
An effective online marketing campaign needs to be a genuine promotion of your business on the web rather than just trying to trick search engines.