SEO Packages and prices
Useful readings
1-Keyword or phrase analysis for your web site READ THIS
2-Meta Tags advanced composition
3-Alt Tags? Do you need it?
4-Keyword density and placement on your web page
5-Minimizing code errors and Markup validation
6-Manual submission to main search engines
7-Google Webmaster Tools creation
8-Immediate main directory submission, Why?
9-Link popularity build-up with quality web sites, do we have to?
10-Ranking progress reports with graph, See where your money is going!
11-Competitors Ranking report. See how good their SEO is!
12-Competitors SEO analysis and comparison
13-Supportive domain names and web sites
14-Google targeted page rank. We MEAN it.
15-Duration of SEO projects
16-Costs
What Web Hosting is best for SEO?
1-Keyword or phrase analysis
You need to give yourself some time to construct a list of every keyword or phrase that you can think of that describes what you sell or do. This is also known as brainstorming. Come up with plenty of ideas; ask other people for ideas too, including your customers. Try to figure out what someone would type into search engines in order to find your site. This could be one word or a string of words (a phrase). Focus on 2 and 3 words phrases, like “insurance Fulham” or “Oxford mortgage advisor”
Try Google keyword tool to see what searchers have been searcing for: (Choose your country in the country list first) Google Keyword tool
After you've chosen your phrases, SEO Packages can performs additional tests to see how easy/difficult your chosen keyword is, and whether it's delivering the amount of traffic and conversions you expected. We then make adjustments and refine your search phrases.
This is the most important stage of your SEO project. Spend as much time as it takes to get it right.
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2-Meta tags
Meta tag is used by search engines to allow them to more accurately list your site in their indexes. Below is a typical search results that you get on Search engines:
Perhaps the most important tag on a web site, as far as search engine rankings go, is the Title tag. This tag provides the description that appears at the top of the browser window in order to let an Internet user know where they are. Because this tag is also used as the official "Title" of your web site in most search engine results, it also provides one of your best chances to entice a web surfer to visit your site.
the Description Tag still holds some sway over the major search engines. When used by the engines, this text is usually the basis for the description of the site on search engine results pages. A proper Meta Description tag should provide a brief, accurate, keyword rich description of the site's content. Note that no search engine will display more than 250 characters of the Meta Description tag, so it's best to keep this one brief and to the point.
Keyword Tag: Once thought to be the golden key to high search engine rankings, the importance of the Keyword tag has dropped dramatically over the last few years. Although most major engines no longer make use of the Keyword tag, it is still worthwhile to include it for the smaller engines that do.
SEO Packages Meta tag generator, uses the latest online competitions data for a particular keyword or phrase, to generate the most efficient title tag for your web page. A carefully chosen title tag, can put you far ahead of your competitors.
It should be noted that several search engines are believed to penalize the rankings of sites that include irrelevant keywords within these tags. Could this be why you're not happy with your site's search results?
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3-Alt Tags
Alt tags are the text you see on a web page when Hovering your mouse over an image or text. Alt tags are good coding practice for several reasons:
1. Alt tags let visitors know an image or a link is being formatted before it is displayed. Like the text visitors read as they wait, they can anticipate the image before it appears.
2. Search engines can only read text. Images with alt tags allow search engines to match the description to the site's content possibly aiding in search engine rankings. Hence, the Google Images search.
So, hover over the images or links in your website. Do they have the important alt text included?
SEO Packages, adhere to proper coding standards. If your web developer is not following fundamental, we take care of it on our SEO Packages
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4-Keyword density and placement on your web page
The importance of keywords to a website is felt in two ways:
keyword density: How many keywords appear on the page makes a difference to all of the search engine algorithms. It can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent dishonest webmasters from creating search spam through practices such as keyword stuffing.
Different search engines have different standards for the amount of times you can use your keyword on your site without invoking a penalty. SEO Packages suggests an average keyword density of 2 to 5%., to avoid penalties for keyword stuffing from search engines.
keyword placement: Where the keywords are located on your page is important, to varying degrees with the major search engines. A common practice is to use more keywords on top of the page and less on the bottom of the page.
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5-Minimizing code errors and Markup validation:
One of the time consuming SEO steps, is to clean your web page from code errors. Most Web documents are written using markup languages, such as HTML or XHTML. The act of checking a document against these standards is called validation, and this is what the Markup Validation Service does.
Validating Web documents is an important step which can dramatically help improving SEO and ranking.
As part of our service in SEO Packages, your website will be cleaned from any possible errors, making sure it passes the validation test with minimum errors.
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6-Manual submission to main search engines
"Search engine submission" refers to the act of getting your web site listed with search engines. Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.
SEO Packages offer manual web site submission. We visit each search engine site individually and fill out the required information for that search engine. SEOPackages.co.uk doesn't use fancy scripts or programs for automatic submissions, simply because they don’t work and worse of all, you might get penalty from search engines for using excessive and automatic submissions and lose your hard-earned ranking.
Never fall for phrases like: ”2000 search engine submissions for $100”, It doesn't’t work like that. Some of SEO Packages SEO projects with only 5 manual search engine submissions, appear on top 3 result.
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7-Google Webmaster Tools creation and maintenance (Technical)
Google Webmaster Tools provide handy and useful SEO tools for webmasters and SEO specialists. SEO Packages uses Google webmaster tools to monitor and improve ranking and search results.
Google Webmaster tool helps Google to deliver the most recent pages of your website to searchers by using Google Sitemaps, for both new and existing website's can improve their Google presence.
SEO Packages use automatic sitemap generator (Python server-very technical stuff), to keeps Google up to date about the latest changes on your website. No need to make a new sitemap every time you add or remove or change a page on your web site.
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8-Immediate main directory submission
Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Getting listed with the major directories is very important, because their listings are seen by many people. In addition, if you are listed with them, then crawler-based search engines are more likely to find your site and add it to their listings for free.
If you like to know more about the relationship between major Search engines and directories, and who takes order from who (search for Bruce Clay chart)
What we need you to do, before directory submission, is to prepare a 25 word description of your website. That description should make use of the two or three keywords that you hope to be found for.
It is essential that the description you write not make use of marketing language. So, if you sold shoes and wanted to be found for terms such as "athletic shoes" and "running shoes," you might write: "Purchase athletic shoes, running shoes, hiking boots and other footwear plus try our cross country trail finder."
You would not want a description like this, which is full of marketing hype, which editors dislike: World's LARGEST online shoe store with the best prices from the greatest brands!!!!
being listed in main directories like Yahoo, will potentially help ranking better in crawler-based results. Yahoo has two submission options: "Standard", which is free, and "Yahoo Express," which involves a submission fee.
If you use the Standard submit choice, there's no guarantee that your submission will be reviewed quickly or at all. That’s why SEOPackages.co.uk choose Yahoo Express submission, simply for a fast turnaround time. Yahoo Express submission is a standard feature on all SEO Packages (except the Base pack) and it costs $300. Needless to say, this fee is already included in your package pricing. No need to pay anything extra.
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9-Link popularity build-up with quality web sites
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is measured by quality of links pointing to a web site. web sites that had a higher number of high quality links were looked upon favourably by the search engines.
Building link popularity for a website can be a time consuming, monotonous, and daunting task which requires a lot of patience. It is important to carefully plan the long term popularity results while maintaining a low risk of penalty throughout. Don't forget building up too much links, too fast is bad and not natural, hence risk of penalty by search engines.
with SEOPackages.co.uk SEO packages, your link popularity will grow over the course of 1 to 12 months depending on the SEO package you choose.
More readings about link popularity:
Main classes of links: In the following examples Site A is our web site and Site B is an outside site (i.e. a web site under a different domain name than Site A).
Inbound links: Inbound links to a web site are links that originate from an outside web site. An example would be a link on Site B pointing into a page on Site A, like this: Site A (----- Site B
Outbound links: Outbound links from a web site are links pointing to a page on an outside web site. An example would be a link on Site A pointing out to a page on Site B, like this: Site A -----) Site B
There are two further classifications of links:
Reciprocal links: An example of a reciprocal link is when Site A links to Site B AND Site B links to Site A, the link is reciprocated by both parties.
Site A -----) Site B AND Site A (----- Site B
The best form of Link popularity, as long as scoring on search engines is concerned, is the Inbound links.
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10-Ranking progress reports with graphs
SEO Packages keeps you updated with the latest ranking improvement on your site by weekly or monthly email reports with graphs. our SEO reports look like this:
11-Competitors Ranking report
SEO Packages Competitor ranking report shows your competitors search engine ranking. After all, we all need to know the enemy before start fighting! SEOPackages.co.uk competitors ranking reports look like this:
12-Competitors SEO analysis and comparison
SEO Packages Competitor SEO analysis takes the online fight to the next level, and into the heart of your competitor web site. It gives us a great insight to what the enemy is up to, i.e. their keywords or phrases, keyword density and counts, Meta tags analysis, even the trend of their progress over time.
SEOPackages.co.uk uses competitor’s data to plan your SEO project more efficiently. The reports look like this:
13-Additional supportive domain names and website
One way to beat your online competitors is to become them! Imagine searching for a phrase and 4 of the top 10 results are your web sites! A main sites, and the other 3, the supportive sites and domains.
Not only this will help us to TARGET SEARCHERS WITH MORE PHRASES, but also we stop competitors to register the related domains. (Its a common SEO practice to choose a domain name that contain your keywords, it helps your search results.
Obviously, we put most of the SEO effort on the main domain name, and wont be expecting the same results from supportive domains, but there is a lot to do with supportive domains.
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14-Google targeted Page Rank
Page Rank is a numeric value between 0 to 10 and it Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.
There are many factors that effect Page Rank like: Keeping your website's content fresh and free from errors, Link popularity,even the geographical location of your web server.
15-Duration
There is no shortcut to achieve good search ranking, unless Omid Kordestani is your cousin! (Google Senior Vice President of Global Sales and Business Development)
With all SEO Packages, you can expect search ranking improvement in less than a month, especially if SEO Packages has designed and developed your web site as well as SEO.
After the initial improvement, there will be a steady ranking progress and will last as long as SEO Packages is in charge of your SEO. There is no END in SEO business as competitors always try to beat you out of top results, and you can always SEO more!
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16-Costs
SEO Packages have carefully cost all our SEO services, taking into account all the expenses. Once the desired SEO target have been met, the next stage is to maintain your ranking on search engines.
Don’t forget your competitors are trying as hard as we do, to beat the other out of the top 10 search results. We have to constantly fight back to maintain our rank, hence the monthly maintenance charge.
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You can read more of my articles about SEo here: SEO past, present and future, SEO and web hosting
I'll be more than happy to provide you with a free estimate on your project.
Thank you
Jane Travis
SEO Packages
email at seopackages dot co dot uk
More SEO technical readings from Google
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